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  "path": "/future-of-tv/future-of-tv-briefing-ctv-identity-matches-are-usually-wrong/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-11T05:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Future of TV",
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  "textContent": "This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.",
  "title": "Future of TV Briefing: CTV identity matches are usually wrong"
}