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  "path": "/media-buying/publicis-forms-new-influential-sports-squad-to-hone-its-skills-in-the-white-hot-sports-media-arena/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-10T05:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "Publicis Groupe formed Influential Sports, a new unit that taps into the creator and influencer marketplace to help brands connect with sports fans on a deeper level.",
  "title": "Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena"
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