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  "path": "/media/the-athletic-invests-in-live-blogs-video-to-insulate-sports-coverage-from-ai-scraping/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-09T05:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "As the Super Bowl and Winter Olympics collide, The Athletic is leaning into live blogs and video to keeps fans locked in, and AI bots at bay.",
  "title": "The Athletic invests in live blogs, video to insulate sports coverage from AI scraping"
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