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  "path": "/media-buying/the-case-for-and-against-bringing-programmatic-in-house/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-09T05:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "As more advertisers beef up in-house media operations, some are looking to the \"final frontier\" of programmatic.",
  "title": "The case for and against bringing programmatic in-house"
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