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  "path": "/marketing/future-of-marketing-briefing-the-word-agency-is-costing-the-ad-giants/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-06T05:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
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  "textContent": "What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics.",
  "title": "Future of Marketing Briefing: The word ‘agency’ is costing the ad giants"
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