{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreif6cenftkmx572bc3xp64p6fouer7jf5yuabmuemaolwwdkhprfri",
    "uri": "at://did:plc:6sgzdw4nigujlrbh6pdv73f2/app.bsky.feed.post/3me6bpny4rw22"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreif6wd5qlzi773mpe246jmagfi4ray6mmaljbr255f7epwgpalrbqm"
    },
    "mimeType": "image/jpeg",
    "size": 471631
  },
  "path": "/marketing/programmatic-is-drawing-more-brands-to-this-years-winter-olympics/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-06T05:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Marketing",
    "Media Buying"
  ],
  "textContent": "Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to get their feet in the door.",
  "title": "Programmatic is drawing more brands to this year’s Winter Olympics"
}