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  "path": "/marketing/how-food-and-beverage-giants-like-ritz-and-diageo-are-showing-up-for-the-super-bowl-this-year/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-06T05:01:00.000Z",
  "site": "https://digiday.com",
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  "textContent": "Food and beverage executives say a Super Bowl campaign sets the tone for the year.",
  "title": "How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year"
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