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  "path": "/media-buying/hearst-rethinks-brand-safety-to-unlock-news-ad-yield/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-05T05:01:00.000Z",
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  "textContent": "Hearst challenges legacy brand safety with Mobian partnership. How will IAS and DoubleVerify respond?",
  "title": "Hearst rethinks brand safety to unlock news ad yield"
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