{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreihz354tom5kmwqmxbfrks5q46pnhee6td6elkdabnzdqh6apjain4",
    "uri": "at://did:plc:6sgzdw4nigujlrbh6pdv73f2/app.bsky.feed.post/3me5yrfx6em42"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreie7bu2cldm6qn47o2duskm6israfz4zw43yo6byf4bbnotamyuyzy"
    },
    "mimeType": "image/jpeg",
    "size": 529368
  },
  "path": "/marketing/the-case-for-and-against-pre-game-super-bowl-ads/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "publishedAt": "2026-02-05T05:01:00.000Z",
  "site": "https://digiday.com",
  "tags": [
    "Marketing"
  ],
  "textContent": "Super Bowl ads are dropping earlier. Is the pre-game hype worth it, or does rolling out teasers too soon dilute the game-day excitement?",
  "title": "The case for and against pre-game Super Bowl ads"
}