{
  "$type": "site.standard.document",
  "coverImage": {
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  "path": "/guy-fieri-super-bowl-ad-transformation-started-out-as-dare-11895661",
  "publishedAt": "2026-02-05T14:00:00.000Z",
  "site": "https://ew.com",
  "tags": [
    "News",
    "Super Bowl",
    "Sports Events",
    "Entertainment Lifestyle",
    "Guy Fieri",
    "Entrepreneurs & Business People",
    "Reality TV Stars",
    "Entertainment Industry Roles",
    "Celebrities & Creators",
    "Super Bowl ads"
  ],
  "textContent": "The Food Network icon tells EW how he took his dramatic makeover for Bosch's big game commercial \"to the Nth degree.\"",
  "title": "Guy Fieri's wild transformation for Super Bowl commercial started as a dare: 'Would Guy Fieri really do this?'"
}