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  "path": "/the-challenger-sale-by-matthew-dixon-and-brent-adamson/",
  "publishedAt": "2026-06-23T09:56:46.000Z",
  "site": "https://www.mickmel.com",
  "tags": [
    "Book Overviews"
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  "textContent": "Reading Time:  3 minutesNow that I’m using Reading Refresh to keep myself up to date on books I’ve read in the past, I thought I’d share some of them as they came back up. Today is Matthew Dixon and Brent Adamson’s “The Challenger Sale“. This book is also available as a free flashcard deck on Ripple Recall. It’s […]",
  "title": "The Challenger Sale by Matthew Dixon and Brent Adamson"
}