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  "path": "/issues/2026-4-11/the-influencers-are-coming",
  "publishedAt": "2026-04-11T00:00:00.000Z",
  "site": "https://airmail.news",
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    "Air Mail",
    "READ ON"
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  "textContent": "\n\n  Tiktoker Vinnie Hacker.\n\n##### Hollywood is embracing content creators in a shaky bid to win back Gen Z viewership\n\nBy Naomi Bernstein\n\nAfter years of giving influencers the cold shoulder, it seems Hollywood’s old guard is now shamelessly poaching talent directly from the Gen Z creator economy. It’s a keep-your-friends-close-and-your-enemies-closer, you-scratch-my-back-and-I’ll-scratch-yours kind of symbiotic relationship, where follower counts reign over credit lists.\n\nThe shift is becoming increasingly evident across beloved institutions—from _Saturday Night Live_ (see cast members Jane Wickline, of Tiktok fame, and Veronika Slowikowska, of Instagram) to HBO Max’s highly anticipated third season of _Euphoria—_ premiering tomorrow—where TikToker Vinnie Hacker joins movie stars Zendaya, Jacob Elordi, and Sydney Sweeney.\n\nThe root of the problem for Hollywood here is that the READ ON",
  "title": "The Influencers Are Coming!"
}