Invasion of the Sororities!

Nerds just want to have fun.

The Greek-life craze that has dominated campuses in the South is creeping northward, with the Ivies and small liberal-arts colleges buying in—and specialized “consultants” cashing in

By Maggie Turner

Ever since #Rushtok erupted in 2021, TikTok dances have become vital recruiting tools for America’s sororities. The craze hasn’t faded. A recent post by the Alpha Chi Omega sorority featuring members dancing to Gwen Stefani’s song “The Sweet Escape” racked up eight million views. The twist? It wasn’t filmed at one of the southern hotbeds of Greek life but at the Massachusetts Institute of Technology. “Didn’t know MIT was hip like this,” read one comment.

Greek life is having a moment at elite academic institutions—even if many of the sorority chapters are younger than the women rushing for them. READ ON