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  "path": "/entertainment/reality-tv-love-island-big-brother-social-media-accounts-running-instagram-tiktok",
  "publishedAt": "2026-06-03T12:00:24.000Z",
  "site": "https://www.bustle.com",
  "tags": [
    "web culture",
    "homepage",
    "entertainment",
    "big brother",
    "Celebrity",
    "Love Island",
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    "Latest",
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  "textContent": "Having someone run your social media while you’re filming 'Love Island' or 'Big Brother' can be a big boost to your brand — but sometimes it goes wrong.",
  "title": "Reality TV: Who's Running Your Instagram & TikTok During Filming?"
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