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  "path": "/3am/style/shopping/most-expensive-supermarkets-branded-items-36928180",
  "publishedAt": "2026-03-27T00:05:00.000Z",
  "site": "https://www.mirror.co.uk",
  "tags": [
    "Shopping",
    "Lidl",
    "Morrisons",
    "Asda",
    "Tesco",
    "Waitrose Ltd.",
    "Kellogg Company",
    "Sainsbury's",
    "olive oil",
    "Supermarkets"
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  "textContent": "The Which? investigation found that two supermarkets charge higher prices for 245 popular branded items for shoppers without loyalty cards",
  "title": "Most expensive supermarkets for branded items named — and it’s not Waitrose or Ocado"
}