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  "path": "/sport/football/news/fifa-adverts-world-cup-itv-36821820",
  "publishedAt": "2026-03-05T14:08:33.000Z",
  "site": "https://www.mirror.co.uk",
  "tags": [
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    "FIFA",
    "World Cup 2026"
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  "textContent": "It was confirmed in December that all 104 matches at the World Cup will have two hydration breaks, prompting talks between broadcasters and FIFA about showing adverts during them",
  "title": "FIFA to allow in-game adverts during World Cup as ITV given headache after backlash"
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