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  "path": "/articles/steady-wins-roi-race",
  "publishedAt": "2026-05-04T12:00:00.000Z",
  "site": "https://www.ttnews.com",
  "textContent": "In the trucking industry, speed still dominates performance conversations. Consistency is the better measure. A truck that runs the same timetable every trip is worth more to a fleet than one that runs fast on its good days. Inconsistency breaks plans, erodes margins, and strains customer relationships. Especially in a tight market, consistency is what separates fleet value from fleet activity",
  "title": "Steady Wins the ROI Race"
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