Bottoms Up and the Devil Laughs – The History of Monster Energy Drink
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March 24, 2026
Back before there were dozens of different energy drinks to choose from, back before soda game in plastic bottles, there was a humble little juice company called Hanson's Juice, and they made the best juice on the American west coast. Flash forward to 2002, and they're releasing Monster Energy Drink. How did we get here?
Discussion in the ATmosphere