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  "path": "/story/everlane-shein-allbirds-sustainability",
  "publishedAt": "2026-05-20T19:02:01.000Z",
  "site": "https://www.gq.com",
  "tags": [
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  "textContent": "The rise and fall of a “radically transparent” direct-to-consumer clothing company feels like an Obama-era fever dream. Is it still possible to maintain a sustainable fashion brand?",
  "title": "Everlane Sold to Shein. Was It Ever Going to Make Fashion Better?"
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