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  "path": "/story/cartier-interview-box-papers-4-24-26",
  "publishedAt": "2026-04-24T11:55:00.000Z",
  "site": "https://www.gq.com",
  "tags": [
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  "textContent": "Over the past decade, the Parisian jeweler has reemerged as one of the most desirable and profitable watch brands on the planet. Here, Cartier exec Arnaud Carrez explains exactly how that happened.",
  "title": "How Cartier Became the Defining Watchmaker of the 2020s"
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