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  "path": "/story/gap-for-a-new-generation",
  "publishedAt": "2026-03-10T20:53:14.000Z",
  "site": "https://www.gq.com",
  "tags": [
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    "Shopping"
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  "textContent": "I've sworn by the unassuming American brand long enough to dress my own kid in it. Here's how the approachable stalwart captivated yet another generation.",
  "title": "Why I Keep Coming Back to Gap"
}