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  "path": "/beauty/article/69816/1/how-did-protein-meme-wellness-internet-gym-bros-optimisation?utm_source=Link&utm_medium=Link&utm_campaign=RSSFeed&utm_term=how-did-protein-become-a-meme-and-are-we-all-in-on-the-joke",
  "publishedAt": "2026-05-19T13:37:00.000Z",
  "site": "https://www.dazeddigital.com",
  "tags": [
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  "textContent": "Protein used to be synonymous with a certain archetype: usually male, usually an avid gym-goer, usually in a T-shirt two sizes too small, with one of those hard-to-wash protein shake bottles in his grip. But recently, conversations around protein have slipped into mainstream meme culture. You have probably seen them on your feed: viral posts like “First protein cigarette will go hard”, “How much protein is in a double text?”, or “How many grams of protein are in a beautiful eveninghellip;\n\nread more raquo;\n\n\n\n",
  "title": "How did protein become a meme, and are we all in on the joke?",
  "updatedAt": "2026-05-19T13:37:00.000Z"
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