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How Indian designer Diya Joukani became the coolest girl on the internet

Dazed & Confused Magazine | Fashion, Art, Music, Film, Ideas | … May 7, 2026
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Even the least chronically online among us have likely already seen Diya Joukani’s videos: fit checks, soundtracked to Nights by Frank Ocean, that feature her posing inside a forklift, chatting with street vendors, or skateboarding alongside rickshaw drivers, all within the lively neighbourhoods of Mumbai. In them, the 25-year-old designer shows off her impressive pieceshellip;

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