Eva Franco Mattes are bonafide experts in ragebait and cat memes

Ragebait. It was word of the year in 2025, used to describe “online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive”. It’s safe to say that we’ve all fallen prey to this kind of content at some point or another, no matter how attuned we are to the vast, expensive, and energy-intensivehellip; read more raquo; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; View Gallery (13 images)nbsp;