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  "path": "/fashion/article/69984/1/schiaparelli-fashion-becomes-art-exhibition-london-most-shocking-designs?utm_source=Link&utm_medium=Link&utm_campaign=RSSFeed&utm_term=schiaparelli-s-five-most-shocking-designs",
  "publishedAt": "2026-03-26T10:28:00.000Z",
  "site": "https://www.dazeddigital.com",
  "tags": [
    "read more raquo;"
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  "textContent": "In 1937, Italian fashion designer Elsa Schiaparelli created her signature scent: Shocking. Almost all of her perfumes started with the letter S – a reference to her own ‘S’ initial – but Shocking was by far the most successful. The adverts for the perfume featured a specific shade of bright fuchsia that became yet another Schiaparelli signature: shocking pink. Then, in 1954, the designer published her autobiography, titledhellip;\n\nread more raquo;\n\n\n\n",
  "title": "Schiaparelli’s five most shocking designs",
  "updatedAt": "2026-03-26T10:28:00.000Z"
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