Gucci AW26: Everything you missed at Demna’s blockbuster runway debut
Dazed & Confused Magazine | Fashion, Art, Music, Film, Ideas | …
February 27, 2026
As is the customary practice for any 21st-century brand, Gucci’s new era began with a social media wipe down. At the beginning of the week, the Italian house stripped its Instagram page bare, and then proceeded to populate it with a series of images, each captioned with the name of today’s collection: Primavera. Much like Demna’s frame of references, the teasers varied in tone. Some were archivehellip;
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