FENDI Taps Sarah Jessica Parker, Bang Chan and More for the Baguette
DSCENE MAGAZINE - Fashion, Art, Design, Architecture [Unofficia…
June 17, 2026
FENDI brings together Sarah Jessica Parker, Bang Chan, Emma D’Arcy, Song Yuqi, Sophie Thatcher, Jessica Alba, Ren Meguro, Iris Law, Tecla Insolia and MINA for a new Baguette campaign centered on ownership, attitude and individual expression. Photographer Bibi Borthwick captures each figure with a version of the bag chosen to represent them in that moment. […]
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