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  "path": "/2026/06/rio-first-campaign.html",
  "publishedAt": "2026-06-16T09:32:48.000Z",
  "site": "https://www.designscene.net",
  "tags": [
    "Ad Campaigns",
    "Menswear",
    "Sportswear",
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    "RIO Unveils Its First Campaign Since the Gypsy Sport Evolution",
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  "textContent": "Mexican-American designer Rio Uribe has unveiled the first campaign for RIO since the label evolved from Gypsy Sport in 2025. The release opens a new chapter for the Los Angeles fashion house and gives Uribe a clear platform for the next phase of his namesake brand. AD CAMPAIGNS Photographed by Harry Eelman and styled by […]\n\nThe post RIO Unveils Its First Campaign Since the Gypsy Sport Evolution appeared first on DSCENE.",
  "title": "RIO Unveils Its First Campaign Since the Gypsy Sport Evolution"
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