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  "path": "/2026/05/helin-tu.html",
  "publishedAt": "2026-05-26T12:55:20.000Z",
  "site": "https://www.designscene.net",
  "tags": [
    "Fashion",
    "Sustainable Fashion",
    "Sustainability",
    "Helin Tu Connects Luxury Branding, Sustainability, and Product Systems",
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  "textContent": "As luxury fashion continues to rethink the relationship between responsibility and desirability, a new kind of strategic work is becoming increasingly important: work that connects sustainability not only to messaging, but to the systems through which products, materials, packaging, retail environments, and brand meaning are created. FASHION Helin Tu’s practice sits within that space. Based […]\n\nThe post Helin Tu Connects Luxury Branding, Sustainability, and Product Systems appeared first on DSCENE.",
  "title": "Helin Tu Connects Luxury Branding, Sustainability, and Product Systems"
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