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  "path": "/2026/05/icecream-pre-fall-2026.html",
  "publishedAt": "2026-05-06T09:05:40.000Z",
  "site": "https://www.designscene.net",
  "tags": [
    "Ad Campaigns",
    "Menswear",
    "Pharrell Williams",
    "Pre-Fall 2026",
    "ad campaigns",
    "collections",
    "menswear",
    "pre-fall 2026",
    "ICECREAM Revisits Skate Culture for Pre-Fall 2026",
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  "textContent": "ICECREAM introduces its Pre-Fall 2026 collection with a direct return to the visual language that shaped the brand from the beginning. The season looks to early 2000s skate style, mid-century food branding, sports team uniforms, workwear, diner references, and motocross culture, placing those ideas across a lineup built around movement, graphics, and attitude. PRE-FALL 2026 […]\n\nThe post ICECREAM Revisits Skate Culture for Pre-Fall 2026 appeared first on DSCENE.",
  "title": "ICECREAM Revisits Skate Culture for Pre-Fall 2026"
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