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  "path": "/2026/04/generation-gucci-by-demna.html",
  "publishedAt": "2026-04-24T07:59:43.000Z",
  "site": "https://www.designscene.net",
  "tags": [
    "Ad Campaigns",
    "Gucci",
    "Menswear",
    "Pre-Fall 2026",
    "Womenswear",
    "ad campaigns",
    "collections",
    "demna",
    "gucci",
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    "Gucci Revisits House Codes In Generation Gucci Shot By Demna",
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  "textContent": "Gucci presents Generation Gucci through a campaign photographed by Demna, who defines its visual direction. The project introduces a party wardrobe shaped through a tighter, more controlled approach. Smokey eye makeup anchors the imagery, acting as a defining element across each look. The styling moves away from heavy layering, focusing on direct silhouettes and reduced […]\n\nThe post Gucci Revisits House Codes In Generation Gucci Shot By Demna appeared first on DSCENE.",
  "title": "Gucci Revisits House Codes In Generation Gucci Shot By Demna"
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