LOEWE Celebrates Songkran 2026 Through Homecoming

LOEWE introduces a new project for April 2026 as Thailand prepares for Songkran, the traditional New Year defined by water rituals tied to cleansing and renewal. Families gather, temples welcome visitors, and gestures of respect guide the pace of the holiday. AD CAMPAIGNS The campaign follows three Thai talents as they return home for Songkran. […] The post LOEWE Celebrates Songkran 2026 Through Homecoming appeared first on DSCENE.