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  "path": "/2026/02/levis-campaign-with-rose-doechii.html",
  "publishedAt": "2026-02-09T10:15:44.000Z",
  "site": "https://www.designscene.net",
  "tags": [
    "Ad Campaigns",
    "BLACKPINK",
    "Celebs",
    "Denim",
    "ad campaigns",
    "blackpink",
    "celebs",
    "levis",
    "Rosé",
    "Shai Gilgeous-Alexander",
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    "ROSÉ and Doechii Lead Levi’s “Behind Every Original” Campaign",
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  "textContent": "ROSÉ and Doechii lead Levi’s new global campaign, “Behind Every Original,” which places culture, identity, and denim at the center of its narrative. The campaign debuted during the Super Bowl with an anthem film Backstory, directed by Kim Gehrig. Instead of familiar celebrity close-ups, Levi’s introduces a clear visual idea by filming every subject from […]\n\nThe post ROSÉ and Doechii Lead Levi’s “Behind Every Original” Campaign appeared first on DSCENE.",
  "title": "ROSÉ and Doechii Lead Levi’s “Behind Every Original” Campaign"
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