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  "path": "/2026/05/13/hybes-new-vision-emphasizes-technology-and-a-lifestyle-platform-two-things-i-definitely-love-companies-pivoting-towards/?utm_source=rss&utm_medium=rss&utm_campaign=hybes-new-vision-emphasizes-technology-and-a-lifestyle-platform-two-things-i-definitely-love-companies-pivoting-towards",
  "publishedAt": "2026-05-14T06:00:00.000Z",
  "site": "https://www.asianjunkie.com",
  "tags": [
    "K-Entertainment",
    "Company Fail",
    "HYBE"
  ],
  "textContent": "Quite a bit of mockery made its way around the Internet when people saw the “We Believe In Music” slogan on HYBE‘s building being removed, but that was a part of recent changes to the company’s mission and vision statements. They’ve since unveiled their new mission statement, which could be used for anything from a …",
  "title": "HYBE’s new vision emphasizes ‘technology’ and a ‘lifestyle platform’, two things I definitely love companies pivoting towards"
}