{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreigdxob3sxhjlmqxgcytt5qm37k3pix5f7atq62q2rsip2cykyk6im",
    "uri": "at://did:plc:567gmfv74zlx2enlhenufrcb/app.bsky.feed.post/3mo4z4wr2xi72"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreichjnmhy37m62kbsu5odrwlfk3wrhh5imt4ufsn2uoofiv6yxvdpu"
    },
    "mimeType": "image/jpeg",
    "size": 300725
  },
  "path": "/2026/06/12/japans-cheap-beef-bowl-chain-goes-upscale-with-matsuya-premium-but-is-it-worth-the-higher-price/",
  "publishedAt": "2026-06-12T03:00:06.000Z",
  "site": "https://soranews24.com",
  "tags": [
    "Japan",
    "beef",
    "beef bowls",
    "bento",
    "boxed lunches",
    "COK",
    "department stores",
    "food",
    "Ginza Matsuya",
    "gyudon",
    "Japanese beef",
    "Japanese food",
    "Kobe beef",
    "Matsuya",
    "Matsuya Ginza",
    "restaurants",
    "SNJO",
    "taste test",
    "Wagyu"
  ],
  "textContent": "Ordinarily cheap Matsuya opens a high-priced Matsuya inside another upscale Matsuya. Japanese department stores have food departments on their basement levels, and naturally the fancier department stores offer fancier foods. So it might surprise some shoppers at the Matsuya department store in Tokyo’s upscale Ginza neighborhood to find that one of Japan’s cheapest restaurant chains […]",
  "title": "Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?"
}