Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture

Bringing Japanese culture to the table in a delicious and heartwarming way. Japan has a wide variety of cultural values that underpin society in ways that are often unseen, and that includes the concept of mottainai. Literally translating as “wasteful“, this mindset holds a deep sense of regret when the potential value of something isn’t […]