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  "path": "/2026/04/25/japanese-convenience-store-gives-away-free-ice-cream-with-creative-ad-at-shinjuku-station/",
  "publishedAt": "2026-04-24T16:00:55.000Z",
  "site": "https://soranews24.com",
  "tags": [
    "Japan",
    "advertising",
    "campaign",
    "convenience store",
    "free ice cream",
    "ice cream",
    "konbini",
    "limited",
    "marketing",
    "Minisof",
    "Ministop",
    "news",
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    "soft serve"
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  "textContent": "An even more convenient way to get ice cream. Whenever someone from overseas raves about Japanese convenience stores, they’re usually talking about the big three – 7-Eleven, Family Mart, and Lawson. ▼ However, there’s another well-known chain that’s often overlooked: Ministop. Despite being well-known, Ministop reported a net loss of 5.6 billion yen (US$35 million) […]",
  "title": "Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station"
}