New Japanese KitKats come in sakura flavour, with poetic symbolism for success

“Sakura saku” literally means “Sakura bloom” but it’s also code for something else. Japanese often feels like a deeply poetic language, where even everyday expressions carry layers of imagery and cultural meaning. A beautiful example is the phrase “sakura saku” (“cherry blossoms bloom”). Beyond its literal meaning, it has long been used to signify success, […]