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  "path": "/culture/infinite-scroll/everlane-and-the-death-of-the-good-millennial-life-style-brand",
  "publishedAt": "2026-05-27T10:00:00.000Z",
  "site": "https://www.newyorker.com",
  "tags": [
    "Culture / Infinite Scroll",
    "Millenials",
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    "Consumerism"
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  "textContent": "The retailer once embodied a hope that clothes could be mass-manufactured and high-quality. Now it’s owned by the fast-fashion giant Shein.",
  "title": "Everlane and the Death of the “Good” Millennial Life-Style Brand"
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