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  "path": "/story/26/06/25/1821255/apple-raises-prices-on-macs-ipads-and-more-by-hundreds-of-dollars?utm_source=rss1.0mainlinkanon&utm_medium=feed",
  "publishedAt": "2026-06-25T20:03:57.945Z",
  "site": "https://news.slashdot.org",
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    "money",
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  "textContent": "Apple has sharply raised prices across its Mac, iPad, HomePod, and Apple TV lineups as surging AI-driven demand creates a global memory and storage shortage. Increases range from $30 for the HomePod mini to $1,300 for the M3 Ultra Mac Studio, with Apple CEO Tim Cook saying efforts to shield customers from higher costs had become \"unsustainable.\" The Verge reports: On Thursday, the company adjusted the price of its new MacBook Neo, which will now start at $699 instead of $599, while the base MacBook Air will jump to $1,299 from $1,099, as reported earlier by Bloomberg. The 14-inch MacBook Pro is getting an increase as well, going from $1,699 to $1,999. Meanwhile, the iPad Air will now start at $749 instead of $599, while the iPad Pro is increasing to $1,199 from $999. As spotted by MacRumors, the M4 Max Mac Studio will now cost $2,499, a big jump from $1,999. The M3 Ultra Mac Studio is now priced at $5,299, up from $3,999. Apple is even raising the prices of its HomePod, which now costs $349 instead of $299, as well as bumping the price of the HomePod mini to $129 instead of $99. The Apple TV also now costs $199 instead of $129.\n\nRead more of this story at Slashdot.",
  "title": "Apple Raises Prices On Macs, iPads, and More By Hundreds of Dollars",
  "updatedAt": "2026-06-25T20:00:00.000Z"
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