Max Mara: Resort 2027
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June 17, 2026
“I was looking at the whole concept of modernity and living in the city. We wanted to highlight that, by showing in one of the most metropolitan environments that I can think of. Shanghai,” said Max Mara’s Ian Griffiths, who celebrated the brand’s 75th anniversary with a resort show in the city, which with its futuristic high-rise architecture and buzzing cultural life is in dynamic growth mode.
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