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  "path": "/francis-kurkdjian-premiere-documentary-baccarat-rouge-540/",
  "publishedAt": "2026-04-29T15:48:47.000Z",
  "site": "https://10magazine.com",
  "tags": [
    "Beauty",
    "News",
    "TV",
    "Anne-Sophie Pic",
    "baccarat",
    "David Chalmin",
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    "Francis Kurkdjian Premieres Documentary Exploring The Icon Status Of Baccarat Rouge 540",
    "10 Magazine"
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  "textContent": "It was mid-April in Paris, sunny, slow-paced… and I was there for a perfume. But not just any perfume, Baccarat Rouge 540, the Maison Francis Kurkdjian scent that has, over the past decade, shifted from cult favourite to near-ubiquity. The reason for the trip was the premiere of ICON(S): Maison Francis Kurkdjian – The Alchemy of the Senses (on April 14), a documentary episode produced by Terminal 9 Studios and designed to unpack how the frankly iconic fragrance moved beyond the bottle and into something closer to culture, and it didn’t disappoint.\n\nThe post Francis Kurkdjian Premieres Documentary Exploring The Icon Status Of Baccarat Rouge 540 appeared first on 10 Magazine.",
  "title": "Francis Kurkdjian Premieres Documentary Exploring The Icon Status Of Baccarat Rouge 540"
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