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  "path": "/starbucks-spring-merch/",
  "publishedAt": "2026-02-27T20:00:07.000Z",
  "site": "https://www.brit.co",
  "tags": [
    "Food news",
    "Starbucks",
    "Starbucks news",
    "Matcha",
    "Spring",
    "Food",
    "matcha drinks",
    "Bearista cups",
    "our newsletter"
  ],
  "textContent": "\n\n\n\n**Starbucks** is bringing two new spring merchandise collections to coffeehouses starting March 3: Matcha and Cherry Blossom. Celebrating the new season, the lineups are directly inspired by the vibrant green hues of **matcha drinks** and cherry blossom season, which typically signals the start of spring for a number of global destinations.\n\n“We were inspired by the customers in our coffeehouses,” said Kap Pitarys, director of U.S. merchandise for Starbucks. “We created an assortment that captures the spirit of spring and our customers’ love of matcha.”\n\nThe one standout item? The Cherry Blossom Bearista Keychain. It taps into the chain's **Bearista cups** that went absolutely viral last fall, taking the form of a collectible plush charm.\n\n* * *\n\n## Scroll to see everything hitting Starbucks’ merch shelves this spring!\n\n### Matcha Collection\n\n\n\n\n### Matcha Splatter Mug\n\nWith 'splatters' reminiscent of finely-ground matcha powder, this 12-ounce mug ($17.95) is a natural pairing for a hot matcha latte.\n\n###\n\n\n\n\n### Matcha Glass Cold Cup\n\nWith a 16-ounce capacity for iced drinks, this matcha-hued cold cup comes with a wooden lid, recalling the material of a traditional matcha whisk. It'll hit Starbucks on March 3 for $22.95.\n\n###\n\n\n\n\n### Glass Rippled Cup\n\nThis two-toned wavy cup if inspired by Starbucks' popular Iced Lavender Cream Matcha. We're loving its funky shape that'll surely make your morning sips way more fun. Snag it for $17.95.\n\n###\n\n\n\n\n### Rippled Matcha Mug\n\nThis \"whimsical\" matcha mug comes with a chunky handle and secure lid for on-the-go matcha drinking. It can carry 12 ounces of iced or hot beverages and will be available for $24.95.\n\n###\n\n\n\n\n### Botanical Glass Mug\n\nGeometric and floral, this botanically-inspired 12-ounce mug is a true work of art. It's coming to Starbucks' merch shelves for $17.95 starting March 3.\n\n\n###\n\n\n\n\n### Botanical Stainless Steel Cold Cup\n\nInsulating with stainless steel, this 12-ounce cold cup makes taking matcha anywhere possible. It'll sell for $21.95.\n\n###\n\n\n\n\n### Dream in Green Stainless Tumbler\n\nRecalling the vibrancy of matcha powder, this stainless steel tumbler urges you to 'dream in green.' It will hit Starbucks on March 3 for $22.95.\n\n### Cherry Blossom Collection\n\n\n\n\n### Cherry Blossom Cold Cup\n\nMeet the Cherry Blossom merch collection, also hitting Starbucks stores on March 3. The first piece in the lineup is this 20-ounce cold cup that's lined with tiny blossoms around the bottom of the cup. It'll sell for $27.95.\n\n###\n\n\n\n\n### Cherry Blossom Tumbler\n\nThis 16-ounce tumbler boasts a gentle flurry of blossoms, recalling the classic look of the flowers falling to the ground after they bloom for springtime. This piece will be available starting March 3 for $32.95.\n\n###\n\n\n\n\n### Cherry Blossom Tumbler\n\nThis adorable 12-ounce tumbler comes with a wider shape, ideal for matcha drinks cold and hot alike. It'll sell for $24.95.\n\n###\n\n\n\n\n### Pink Gradient Cold Cup with Flower Straw Topper\n\nThis cold cup comes with a sleek grid texture and ombre colorway to make every single one of your sips feel magical. It';s complete with a straw topper shaped like a cherry blossom for the season. It carries 24 ounces and costs $24.95.\n\n###\n\n\n\n\n### Cherry Blossom Bearista Keychain\n\nThe Starbucks Bearista is _back,_ this time in keychain form. Touting a tiny cherry blossom, this micro-sized plush is attached to a keychain so you can use it as a bag charm, keyring, or rearview window hanging. It'll go for $14.95 starting March 3.\n\n###\n\n\n\n\n### Cherry Blossom Enamel Pin Set\n\nTo further show your love for cherry blossom season and spring drinks at Starbucks, you can find this pin set for $14.95 to accessorize hats, bags, and more.\n\n**Subscribe toour newsletter for more food news!**",
  "title": "Starbucks’ New Spring Cups Are All About Matcha, And We’re Obsessed"
}