Matrix Expands Professional Color Portfolio with Super Sync Sparkling Blondes Collection

Matrix, the professional hair color brand trusted by stylists worldwide, is raising a glass to luminous blonde color with the launch of Super Sync Sparkling Blondes—a collection of eight new champagne-inspired shades designed to create shiny, beige blondes with multidimensional sparkle. Inspired by the growing demand for soft, creamy, and neutral blonde tones, Super Sync Sparkling Blondes gives colorists a versatile new toolkit to tone, gloss, and refresh blonde hair with effortless sophistication. The collection taps into the popularity of “champagne blonde,” a trend that has generated more than 1.3 billion social impressions and continues to dominate salons and social media alike. Consumer interest in glossy, low-maintenance blonde tones also continues to surge with search trends showing “shiny hair” is up 79% year over year and “bright blondes” has increased 48%, reflecting a broader shift toward polished, reflective color with natural-looking depth. The new shades are formulated within Matrix’s Super Sync Pre-Bonded Demi Permanent Color system, an alkaline demi-permanent color that combines exceptional tone and 2x shine with built-in bond support to help revitalize hair strength and color. From soft beige blondes to radiant champagne finishes, Super Sync Sparkling Blondes empowers stylists to create on-trend results that are as versatile …