Ulta Beauty Announces Artistic Leads Danielle Keasling and Michelle O’Connor to Guide Creative Vision

The newest chapter of Ulta Beauty education and artistry keeps evolving. Ulta Beauty, Inc. recently launched the Ulta Beauty Artist Collective, a reimagined collaboration of industry veterans and exceptionally skilled Ulta Beauty salon associates. Today, Ulta Beauty announces Artist Collective members Danielle Keasling and Michelle O’Connor will serve as Artistic Leads to guide and align creative vision of the Collective for key Ulta Beauty platforms and projects across the professional beauty industry. Michelle O’Connor, Artistic Lead, Salon Editorial & Brand Imagery As Artistic Lead, Salon Editorial & Brand Imagery, O’Connor shapes the visual storytelling of the Ulta Beauty Artist Collective. She will guide how the craft of hair and artistry show up in imagery and creative through editorial and educational photoshoots that connect back to the overall Ulta Beauty brand. Danielle Keasling, Artistic Lead, Industry Shows & Events As Artistic Lead, Industry Shows & Events, Keasling leads the creative direction for how the Ulta Beauty Artist Collective shows up on industry stages and at major professional events. Known for her work translating trends, she helps bring the Artist Collective’s creativity to life through shows, education, and live industry moments. Currently, there are 28 members of the Ulta Beauty Artist Collective. …