Zuvi unveils ColorBox: the First Personal Hair Color Creator

Zuvi announced ColorBox, the world’s first at-home hair color creator. Built on the principles of color theory, ColorBox mixes three primary colors to create custom semi-permanent hair dye in virtually any shade. Designed for people who see hair color as a form of self-expression, ColorBox unlocks a new level of freedom to explore color. Bold hair color users often face the same frustration: they can’t find the exact shade they want on the shelf, and making small adjustments to a color can be difficult. ColorBox is created to solve these problems. Using four dye cartridges — red, yellow, blue, and a base dilutor — the system precisely mixes them in controlled ratios to produce virtually any shade, in exactly the amount needed. With ColorBox, users no longer need to choose from a fixed list of colors. The ColorBox app offers more than 1000 preset shades, while also allowing users to create their own blends—turning hair color from a constrained choice into a creative act. From Color Science to a New Hair Color Creator “ColorBox really grew out of two areas our team has a strong background in — color system and hair science.” said Mingyu Wang, founder and CEO of …