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"textContent": "John Paul Mitchell Systems (JPMS), a global leader in professional haircare and along standing authority in salon color and education, announced celebrity colorist Matt Rez as Paul Mitchell Professional Global Color Artist. This move signals JPMS’s continued focus on leading professional hair care education, elevating its color category through industry-leading talent, advanced formulations, and world-class education. A Los Angeles-based colorist with more than two decades of experience, Rez is widely regarded as one of the industry’s foremost authorities on modern hair color. Rez is best known for pioneering the “midlight” technique: an innovative approach that blends highlights with the natural base to create seamless depth and dimension while preserving the health and integrity of the hair. He has worked with Hailey Bieber, Angelina Jolie, Florence Pugh, Kendall Jenner, Dua Lipa, Mia Goth, Addison Rae, and Tate McRae, with work spanning film, television, global campaigns, and major red carpets. “Matt brings a fresh, modern point of view to color, blending technique with individuality in a way that really resonates with today’s colorists looking to define their own signature,” said Colin Caruso, Global Director of Education for JPMS. “Bringing him into the Paul Mitchell family allows us to open that up to …",
"title": "Paul Mitchell Professional Names Matt Rez as Global Color Artist"
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