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  "path": "/matrix-names-katseye-as-global-brand-ambassadors?utm_source=rss&utm_medium=rss&utm_campaign=matrix-names-katseye-as-global-brand-ambassadors",
  "publishedAt": "2026-03-26T15:00:00.000Z",
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  "textContent": "Matrix is naming international pop sensation KATSEYE as its new Global Brand Ambassadors. This partnership brings together a 40-year legacy of professional, inclusive haircare with one of today’s most magnetic global groups, representing a new era of individuality, self-expression, and culture. Matrix Moves invites each member of KATSEYE to bring her own hair identity to life through a signature move and product moment, each uniquely personifying one of six hero Matrix products to showcase performance across textures, styles, and intensity – from sleek precision to curl bounce to high-shine flow. Daniela masters ‘The Soft Serve’ powered by Food for Soft, highlighting touchable, hydrated texture that flows with every beat. Lara delivers ‘The Sleek Slay’ using Mega Sleek, showcasing ultra-smooth, frizz free precision that stays sharp during intense choreography. Manon brings the energy with ‘The Bounce Drop’, utilizing a Curl Can Dream to define and celebrate the natural pattern and volume of her curls. Megan embodies strength with ‘The Bond Baddie’ featuring Build-A-Bond, proving that hair can be both resilient and stylish. Sophia captures the light with ‘The Glow Mo’ using Glow Mania to ensure a high-shine, radiant finish that dazzles from every angle. Yoonchae defines versatility with ‘The Miracle Maknae’, …",
  "title": "Matrix Names KATSEYE as Global Brand Ambassadors"
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