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  "path": "/vivid-superstar-heffy-wheeler-manic-panics-new-sponsored-artist?utm_source=rss&utm_medium=rss&utm_campaign=vivid-superstar-heffy-wheeler-manic-panics-new-sponsored-artist",
  "publishedAt": "2026-03-25T11:17:33.000Z",
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  "textContent": "Renowned vivid artist and global educator Heffy Wheeler (Heffyx) has officially joined iconic colour brand, Manic Panic as a Sponsored Artist, marking an exciting new chapter in Heffy’s career as she continues to pave the way for vivid stylists on a global scale. Known internationally for its bold, expressive colour and deep roots in alternative culture, Manic Panic has long been a brand synonymous with creativity and individuality. And like Heffy the brand inspires stylists and artists around the world to push boundaries and celebrate self-expression and individuality through hair. Heffy Wheeler, owner of Hx Hair and an influential vivid artist and business owner voice within the hair industry, is known for her innovative colour work, global education, and commitment to nurturing creativity within the next generation of stylists. With a strong reputation for delivering impactful stage work, creative content and colour, and business education, Heffy’s partnership with Manic Panic is a natural alignment of shared values. As part of her role as Sponsored Artist, Wheeler will work closely with the Manic Panic team to create inspiring colour content, support education initiatives, and represent the brand across industry events and creative platforms. Her work will showcase the versatility and vibrancy of …",
  "title": "Vivid Superstar Heffy Wheeler – Manic Panic’s New Sponsored Artist"
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