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  "path": "/bellami-appoints-beauty-industry-veteran-nathalie-de-gouveia-as-president?utm_source=rss&utm_medium=rss&utm_campaign=bellami-appoints-beauty-industry-veteran-nathalie-de-gouveia-as-president",
  "publishedAt": "2026-03-23T11:50:03.000Z",
  "site": "https://salon-evo.com",
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  "textContent": "The #1 hair extension brand in the world, BELLAMI, announces the appointment of Nathalie De Gouveia as President. BELLAMI has set the standard for premium extensions through transparent sourcing, advanced product development, and the largest global community of extension stylists – selling one pack of extensions every minute, every day. De Gouveia will lead BELLAMI’s global business strategy, guiding the company through its next phase of innovation and expansion. De Gouveia brings over 25 years of global beauty leadership experience across North America, Latin America, and Europe, with a track record of scaling businesses in both mature and emerging markets. Most recently, she served as President of U.S. operations at Wella Company, where she led strategy, operations and growth initiatives across the company’s professional hair portfolio, advancing an omnichannel approach spanning the professional channel, premium retail, and digital. She was previously President of Wella Company in Brazil, where she developed a multi-faceted business model across professional color and prestige care, driving growth with stylists and consumers while expanding e-commerce and prestige retail. She also led the company’s transition from Coty to the independent Wella Company. Earlier in her career, De Gouveia held senior leadership roles with global beauty and retail …",
  "title": "BELLAMI APPOINTS BEAUTY INDUSTRY VETERAN NATHALIE DE GOUVEIA AS PRESIDENT"
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